Brad Allen

Much has been made of the power of social media marketing in recent times. However, is it really all it is cracked up to be? When you compare this form of marketing to the notion of using a sales lead list, it doesn’t look quite as powerful as it did before.  How does marketing with […]

In a world that’s so heavily focused on digital and online, it’s easy to understand why so many businesses plough a lot of their marketing resources into that area. Naturally, though, we will reach a point when these marketing channels reach saturation point – leaving some companies out in the cold. That’s why it’s so

If you run a business or you’re responsible for the marketing of one, you’re probably inundated with new ways to reach prospects and clients. From social media to viral marketing, there are countless means of attracting attention; the trouble is, a lot of these are ‘flash in the pan’ ideas. They may work in the

If you are looking to market a medical product, you might think that a medical mailing list consisting of largely doctors and office managers is the best way forward. However, using a nurse list to add nursing staff to your direct mail could also work very well. A Targeted Nurse List Connects You to Influencers

Ever heard the phrase, “You’ve got lots of potential”?  It’s usually a consolation prize for someone who isn’t getting what they’re after – a sort of “better luck next time, kid” gesture. It’s the same working with sales leads lists – you are not dealing with clients, but potential clients.  As bad as that sounds, a sales

Quality telemarketing leads are like gold dust With so much focus on internet marketing, it’s not a surprise that many companies choose to invest in that area first. Social media marketing has been a hot topic in recent years and so the natural assumption has been that this is what ‘everyone else’ is doing, so

You have your email marketing lists ready. You know exactly the kind of client you want to attract – and you have composed an outstanding message which is simply guaranteed to convince your target audience that your business is by far the best in the industry. You know it – and it’s high time they knew it too. Unfortunately,

Direct marketing has traditionally been about one-size-fits-all, one-way messaging focused on calls-to-action that produce a transaction or lead to a conversion. This type of marketing monologue can exclude emotionally connecting with consumers and subsequently, creating valuable experiences that increase your ROI. Creating dialogue and personalizing direct marketing leads campaigns can have resounding effects, as Holotrope explains. Achieving

You’d be forgiven for thinking that telemarketing is somewhat of a lost art. With the rise of the internet and social media, many people are under the impression that more well-established forms of promotion – like telemarketing – are on the wane. In some cases this may actually be true, but that certainly doesn’t mean

The vast majority of businesses do not start out as global operations. In fact, many of them begin as small local businesses and stay that way – simply because it’s not always clear how to diversify internationally. But there are a number of very easy and effective ways to reach new clients no matter which country they