Brad Allen

If you’re like most marketing professionals, you’re always looking for new ways to get better ROI from your campaigns. After all, that’s the name of the game. With email marketing, there are a lot of different factors that go into getting a good return on investment. From your sender reputation to your subject lines and […]

As we move into a new year, email marketing is more important than ever for businesses large and small. With the right strategy in place, email can help you reach new customers, build loyalty with existing ones, and drive sales. But with so many businesses competing for attention in inboxes, how can you make sure

You’ve probably heard it said before that the money is in the list. And it’s true. A well- cultivated email list can be a powerful tool to generate leads, sales, and revenue for your business. But if you don’t have an email list, where do you start? In this blog post, we will show you

It’s not enough to have a great marketing campaign, you need a solid list broker to deliver your information to your target audience. This article is designed to help you make an informed choice about which list broker is right for your business. What are the key factors to consider before choosing a list broker?

A quarter of all personal spending takes place during the holiday season, which makes it a crucial time for most businesses. The average household in the United States spends $1,700 on Christmas and research suggests that November and December are the months where people are most generous with their money. This generosity often extends to

When it comes to auto sales leads, the most effective form of marketing is direct marketing. Car buyers can be highly motivated with a personalized approach, and direct marketing makes that personalized approach possible. Attributes of Direct Marketing Direct marketing holds certain attributes that distinguish it from other forms of advertising campaigns. The characteristics of direct

Much has been made of the power of social media marketing in recent times. However, is it really all it is cracked up to be? When you compare this form of marketing to the notion of using a sales lead list, it doesn’t look quite as powerful as it did before.  How does marketing with

In a world that’s so heavily focused on digital and online, it’s easy to understand why so many businesses plough a lot of their marketing resources into that area. Naturally, though, we will reach a point when these marketing channels reach saturation point – leaving some companies out in the cold. That’s why it’s so

If you run a business or you’re responsible for the marketing of one, you’re probably inundated with new ways to reach prospects and clients. From social media to viral marketing, there are countless means of attracting attention; the trouble is, a lot of these are ‘flash in the pan’ ideas. They may work in the

If you are looking to market a medical product, you might think that a medical mailing list consisting of largely doctors and office managers is the best way forward. However, using a nurse list to add nursing staff to your direct mail could also work very well. A Targeted Nurse List Connects You to Influencers