Business, consumer, and specialty data — across direct mail, email, telemarketing, and SMS. Explore the full range, or tell us your target audience and we’ll match you to the right list with a free count.
Marketing lists fall into three broad categories: business lists (B2B data organized by industry, company size, and decision-maker role), consumer lists (B2C data organized by demographics, income, lifestyle, and buying behavior), and specialty lists (niche, multi-layered segments built for a precise audience — new homeowners, medical professionals, investors, and more). Each category can be delivered for any direct channel: postal mail, email, telephone, or text message.
ProMarketing Leads is a full-service mailing list broker with access to tens of thousands of unique list sources across all three categories. Rather than selling you a single in-house database, we compare options across the industry and recommend the data most likely to perform for your specific campaign — then provide a free count and transparent pricing before you commit. Use the catalog below to explore each list type, or request a consultation to have a specialist build a custom list to your exact criteria.
Start with the broad category that fits your audience, then narrow to the exact segment.
Reach companies and decision-makers with firmographic targeting across tens of millions of U.S. businesses.
Target individuals and households by demographics, income, lifestyle, life events, and purchase behavior.
Niche, multi-layered segments built for precision — overlay several data points for a hyper-targeted audience.
Any list category can be formatted and scrubbed for the channel you’re running — each with its own compliance rules and response patterns.
CASS-certified postal lists with demographic, geographic, and lifestyle targeting — formatted and ready for your mail house.
Permission-based email data selected for deliverability and CAN-SPAM compliance, so your message reaches the inbox.
Calling lists scrubbed against federal and state Do-Not-Call registries, with landline and business cell options.
Mobile-first lists sourced to modern consent standards for compliant, high-open-rate SMS campaigns.
Specialty lists overlay multiple data points to build a segment as precise as you need — “IT professionals at companies under 100 employees,” “homeowners financing-qualified for an upgrade,” “physicians who recently opened a private practice.”
If you can describe your ideal customer, we can usually build the list. Browse common specialty segments, or just tell us what you need.
Three quick questions get you to the right data faster than scrolling endless options.
Businesses or consumers? That choice points you to B2B firmographic data or B2C demographic and lifestyle data.
Mail, email, phone, or text. Each channel needs differently formatted and compliance-scrubbed data.
If a standard category fits, great. If not, a specialty list overlays multiple filters for pinpoint targeting.
That’s exactly what a list broker is for. Tell us about your campaign and we’ll recommend the right data, run a free count, and quote it transparently — usually the same business day.
Prefer to talk it through? Call (866) 397-2772
A business (B2B) list targets companies and the people within them by professional attributes — industry, company size, revenue, and job title. A consumer (B2C) list targets individuals in their personal capacity by demographics, income, homeownership, lifestyle, and buying behavior. Choose B2B if you sell to organizations, B2C if you sell to individuals.
A specialty list is a niche segment built by overlaying multiple data points to match a very specific audience — for example, new homeowners in a given ZIP code, physicians who recently opened a practice, or investors above a net-worth threshold. Because the targeting is tighter, specialty lists typically produce higher response rates and ROI than broad lists.
Yes. Most list categories can be delivered with postal addresses, email addresses, phone numbers, or mobile numbers, depending on availability and channel. Each channel is formatted and compliance-scrubbed appropriately — DNC for phone, consent standards for SMS, CAN-SPAM considerations for email.
Start with three questions: who you’re targeting (business vs. consumer), how you’ll reach them (mail, email, phone, text), and how niche your audience is. If you’re unsure, a free consultation with a list specialist will narrow it down quickly — and a free count shows you exactly how many matching contacts exist before you buy.
Both. Many standard categories are ready to order, and any list can be custom-built to your exact criteria by layering targeting filters. As a broker, we source from across the industry to assemble the best-fit data for your needs rather than limiting you to one database.
