Brad Allen

direct mail

THE VALUE OF PERSONALIZING YOUR DIRECT MARKETING LIST CAMPAIGN

Direct marketing has traditionally been about one-size-fits-all, one-way messaging focused on calls-to-action that produce a transaction or lead to a conversion. This type of marketing monologue can exclude emotionally connecting with consumers and subsequently, creating valuable experiences that increase your ROI. Creating dialogue and personalizing direct marketing leads campaigns can have resounding effects, as Holotrope explains. Achieving …

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telemarketing secret weapon

TELEMARKETING: A SECRET WEAPON FOR YOUR BUSINESS

You’d be forgiven for thinking that telemarketing is somewhat of a lost art. With the rise of the internet and social media, many people are under the impression that more well-established forms of promotion – like telemarketing – are on the wane. In some cases this may actually be true, but that certainly doesn’t mean …

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international lists

HOW AN INTERNATIONAL MAILING LIST COULD HELP YOUR BUSINESS GO GLOBAL

The vast majority of businesses do not start out as global operations. In fact, many of them begin as small local businesses and stay that way – simply because it’s not always clear how to diversify internationally. But there are a number of very easy and effective ways to reach new clients no matter which country they …

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financial service marketing

WHY FINANCIAL SERVICE MARKETERS SHOULD CONSIDER TELEMARKETING LEADS IN THEIR MARKETING MIX

One of the core responsibilities of any marketer in the financial services industry is new business generation. If you fall into this bracket, there are lots of tools available to you to help achieve your goal. Some of them are online, some are more practical – but there is one that can easily be overlooked, …

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ethnic targeted lists

HOW USING ETHNICALLY TARGETED MARKETING LEADS CAN IMPROVE DIRECT MARKETING RESULTS

Ethnic marketing leads can be a great way of improving your direct marketing results. Our ethnic marketing leads can help you to find the potential new customers who are most likely to use your products or services. We can provide ethnic mailing lists and ethnic telemarketing lists with all the information you need to find …

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telemarketing leads

TELEMARKETING: A POWERFUL TOOL IN TODAY’S TRADE

Our world is rapidly changing and evolving, and utilizing the latest in technological innovation is crucial in maintaining a successful and enterprising business. Yet when it comes to marketing maximizing social media capacity are not the only ways to increase consumer response; one of the most tried and true methods of reaching out to potential …

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