If you are a home-related services provider and looking for new customers, consider making a smart marketing strategy. New homeowners and new mover lists can be a great help for you to get new leads and enhance your business to the next level.
New homeowner and movers lists provide new opportunities for companies to promote and sell their products and services and convert leads into long-lasting customers.
You must use the new homeowner and new movers list for various reasons based on the nature of your product and services. Both lists work best if you choose the correct one for your business. Here, we will discuss both lists; you can correlate them with your services. This will help you decide which list is suitable for you. Let’s begin:
What is a New Homeowner list?
A new homeowner list usually contains the information of the people who have bought a new home in the last 6-12 months. This type of list helps the companies attract new customers because as people move to new houses, they prefer to avail services and buy new products to live comfortably.
How do the new homeowner lists work?
A new homeowner list can be highly beneficial for the companies that offer services to improve the quality of the property. New homeowners usually seek home improvement, landscaping, or furniture assistance. Also, these customers are typically long-term because the new homeowners live in the same house for several years, which provides the companies with a stable customer base and the potential to get repeated sales.
New homeowners usually belong to the higher-income groups, so they prefer high-end services and premium products for their houses. Companies offering home security, landscaping, and interior design can get good business and generate revenue with new homeowner lists.
Read More: 5 Tips For Building New Homeowner Lists
What is a new movers list?
New movers lists contain the information of the people who have moved to new houses recently. The main difference between new homeowners and new movers is that homeowners buy the houses, while new movers can be both buyers or non-buyers. New movers include tenants, paying guests, etc.
These people may require various services or products to make their homes comfortable. However, new movers don’t want to invest much in home improvement services and prefer purchasing new home décor products.
How do the New movers lists work?
If you sell products retaliated to home décor or household utility items, you can get an excellent opportunity to target new movers. The new movers list can help you get the best leads that can convert into potential customers. Business owners also offer discounts on the customer’s first purchase to attract them. This strategy helps businesses to get preference over their competitors.
New movers are often in the transition phase, which makes them more receptive to new products to give this new house a different look from the past one. The new movers may search for new grocery stores, health centers, restaurants, and day-to-day services.
The volume of new movers is generally higher than that of new homeowners, which gives an excellent opportunity to the business targeting new movers.
Which one is right for your business?
When choosing the one between the new homeowner and new movers list, it purely depends on your business types, the products or services you offer, and your marketing goals. Here, let’s discuss some factors that will help you identify which one is right for you.
- Type of product and service
If you sell products or services directly related to new homeowners, such as real estate services, home improvements, etc., the new homeowner list can be the best choice for your business. You must go for a new movers list if you offer daily services like restaurant, dry cleaning, etc.
- Marketing Goals
The types of lists that you must choose depends on your long-term and short-term marketing goals. If you are seeking faster sales and are equipped to adapt to a more transient customer base, you must choose the new mover list.
On the other hand, if you wish to get more long-term customers and offer premium services, the new homeowner list is suitable for you.
Examine the extent of competition in your industry; if the market is highly competitive, choose the new movers list because it offers a less crowded market for the business to grow.
- Geographical focus
While choosing the type of list, consider the geographical area you wish to target. New homeowners tend to be more concentrated in a specific area, while the new movers can be found in the broader region.
To choose the correct list for your business marketing, you must first understand the differences between the new homeowner list and the new movers list. It is essential to carefully evaluate what you offer, your goals, and the competitive landscape and then make an intelligent decision.
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