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The Effectiveness Of Direct Mail For Holiday Marketing

A quarter of all personal spending takes place during the holiday season, which makes it a crucial time for most businesses. The average household in the United States spends $1,700 on Christmas and research suggests that November and December are the months where people are most generous with their money. This generosity often extends to

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Direct Marketing and Auto Sales

When it comes to auto sales leads, the most effective form of marketing is direct marketing. Car buyers can be highly motivated with a personalized approach, and direct marketing makes that personalized approach possible. Attributes of Direct Marketing Direct marketing holds certain attributes that distinguish it from other forms of advertising campaigns. The characteristics of direct

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Telemarketing: Still A Key Ingredient Of The Marketing Mix

In a world that’s so heavily focused on digital and online, it’s easy to understand why so many businesses plough a lot of their marketing resources into that area. Naturally, though, we will reach a point when these marketing channels reach saturation point – leaving some companies out in the cold. That’s why it’s so

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Email Is The Language Of Modern Business… How Well Do You Speak It?

If you run a business or you’re responsible for the marketing of one, you’re probably inundated with new ways to reach prospects and clients. From social media to viral marketing, there are countless means of attracting attention; the trouble is, a lot of these are ‘flash in the pan’ ideas. They may work in the

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Key Elements Of Using Sales Leads Lists In Successful Marketing Campaigns

Ever heard the phrase, “You’ve got lots of potential”?  It’s usually a consolation prize for someone who isn’t getting what they’re after – a sort of “better luck next time, kid” gesture. It’s the same working with sales leads lists – you are not dealing with clients, but potential clients.  As bad as that sounds, a sales

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