Are you looking for ways to grow your SMS (text) marketing list? It’s a great way to build relationships with customers and keep them engaged. But it’s not always easy to build that list. You need to make sure you have the right strategies in place. Luckily, there are some tried-and-true methods of doing just that. In this post, we’ll go over seven of the best ways to grow your text marketing list quickly and effectively. From leveraging existing data sources to integrating SMS into your website, these tips will help you get more subscribers and create deeper connections with them. Let’s get started!
What is SMS Marketing?
1. SMS marketing is a form of mobile marketing that allows businesses to send text messages to customers.
2. SMS marketing can be used to promote products and services, or simply to stay in touch with customers.
3. SMS marketing is an effective way to reach customers, as most people have their mobile phones with them at all times.
4. SMS marketing is a personal way to communicate with consumers, and can be used to build relationships with them.
5. To be effective, SMS marketing campaigns should be well-planned and targeted at the right audience.
What are the types of SMS marketing?
There are two types of SMS marketing: subscription-based and permission-based.
Subscription-based SMS marketing allows customers to sign up to receive text messages from a business. This type of SMS marketing is typically used by businesses that offer discounts or coupons via text message.
Permission-based SMS marketing requires customers to opt-in to receiving text messages from a business. This type of SMS marketing is typically used by businesses that want to send informative or time-sensitive text messages (e.g., appointment reminders, flight delays, etc.).
Why you should grow your SMS marketing list
If you’re looking for a way to reach more customers and grow your business, SMS marketing is a great option. Here are a few reasons why you should consider growing your SMS marketing list:
1. It’s an effective way to reach more people.
With SMS marketing, you can reach a large number of people with your message. This is because nearly everyone has a cell phone these days, and most people check their text messages regularly.
2. It’s personal.
When you send an SMS message to someone, it feels more personal than other forms of marketing like email or social media. This is because it’s a direct form of communication that goes straight to the person’s phone.
3. You can target specific groups of people.
With SMS marketing, you can target specific groups of people with your messages. For example, if you have a new product that would appeal to a certain age group or gender, you can target them specifically with your marketing campaigns.
4. You can track results easily.
It’s easy to track the results of your SMS marketing campaigns so that you can see how effective they are. You can track things like how many people opened and clicked on links in your messages, as well as how many sales or leads were generated from your campaigns.
What to Put on Your SMS Marketing Advertisements
When it comes to SMS marketing, the content of your advertisements is just as important as who you target. Here are a few things to keep in mind when creating your SMS marketing advertisements:
1. Keep it short and sweet: SMS messages are limited to 160 characters, so make sure your message is brief and to the point.
2. Use strong calls to action: provoke your audience to take immediate action with a strong call to action, such as “Text keyword to 12345 to join our list!”
3. Use keywords wisely: choose keywords that are relevant to your product or service and that will be easy for your target audience to remember.
4. Personalize your messages: add a personal touch by including the recipient’s name or other personal information in your message.
5. Timing is everything: send your messages at times when they’re likely to be read and responded to, such as during commute times or after work hours.
Best practices for growing your SMS subscribers/SMS Marketing Lists
There are a few key things to keep in mind when growing your SMS marketing lists:
1. Make it easy for people to sign up
Make sure you have a prominent and visible sign-up form on your website or app, so people can easily opt in to receiving your messages. You could also offer an incentive for signing up, such as a discount code or entry into a contest.
2. Give people the option to opt out
Be sure to include an opt-out option in every message you send, so people can unsubscribe if they no longer want to receive your texts. This helps to maintain a high quality list of subscribers who are actually interested in hearing from you.
3. Keep your messages relevant and targeted
Don’t bombard your subscribers with irrelevant or generic messages – keep them focused and targeted to their interests. This will help reduce the number of people who unsubscribe from your list.
4. Monitor your results and adjust as needed
Pay attention to how many people are subscribing and unsubscribing from your list, as well as what kinds of interactions (e.g., clicks, purchases) you’re getting from your texts. This feedback will help you fine-tune your SMS marketing strategy over time.
7 Best Way to Grow Your SMS (Text) Marketing List
1.SMS Frequency : Pay Attention to it
As a business, you should pay attention to the SMS frequency of your text messages. The SMS frequency is the number of texts that you send out in a given period of time. It’s important to find a balance with your text message frequency so that you’re not overwhelming your customers or subscribers with too many texts. At the same time, you don’t want to fall behind and risk losing their interest.
There are a few things to keep in mind when determining the right SMS frequency for your business:
-The type of messages that you’re sending: If you’re sending promotional or transactional messages, then you’ll want to keep your SMSfrequency on the lower side. On the other hand, if you’re sending content that’s truly valuable to your audience, then you can afford to be more frequent with your texts.
-Your audience’s preferences: Some people prefer to receive frequent texts, while others prefer fewer texts. It’s important to consider what your target audience prefers before settling on a specific SMS frequency.
-The time of day: The time of day that you send your texts can also affect how often people want to receive them. For example, people are more likely to appreciate receiving text messages during daylight hours than they are at night.
ultimately, there’s no magic number when it comes to choosing the right SMS frequency for your business. However, by keeping these factors in mind.
2.Start With Offer exclusive SMS deals and discounts
If you want to grow your SMS marketing list, one of the best ways to do it is by offering exclusive deals and discounts to subscribers. This will give them an incentive to sign up for your list, and it will also help to build brand loyalty.
To get started, you’ll need to decide what kind of deals and discounts you want to offer. You can either offer a percentage off of purchase, or you can offer a dollar amount off. You can also mix and match these offers, or come up with other creative ways to incentivize sign-ups. Once you’ve decided on the offers, make sure to promote them heavily on your website and social media channels. You can even create dedicated landing pages for each offer.
Once you start getting some sign-ups, it’s important to nurture your new subscribers. Send them regular updates about your latest deals and offerings, and make sure to follow up with any questions or concerns they may have. By providing valuable content and outstanding customer service, you’ll be well on your way to growing a successful SMS marketing list.
3.Add a sign-up form to your website
Adding a sign-up form to your website is one of the best ways to grow your SMS marketing list. By adding a sign-up form, you can easily collect contact information from your website visitors and turn them into subscribers.
There are a few things to keep in mind when adding a sign-up form to your website:
1. Make sure the form is visible and easy to find.
2. Keep the form short and simple – only ask for the necessary information.
3. Offer something valuable in exchange for signing up, such as a discount or exclusive content.
4. Use an attention-grabbing headline and/or call-to-action to encourage people to sign up.
5. Test the form regularly to make sure it’s working properly.
4.Convert your existing email subscribers
Use a CTA in your emails: Include a call-to-action (CTA) in your emails encouraging readers to sign up for your SMS list. Make it easy for them to do so by including a link to your sign-up form or providing a keyword and short code they can text to subscribe.
As with any marketing communications, it’s important to keep your SMS messages relevant to your audience. That means segmenting your list and sending targeted messages based on interests and preferences.
5.Run a Contest or Giveaway : Require SMS numbers for contest entrance
If you want to quickly grow your SMS marketing list, one great way to do it is by running a contest or giveaway that requires entrants to provide their SMS number in order to enter. This ensures that everyone who enters is interested in receiving text messages from you, and also provides you with a way to immediately start building your list of contacts.
To run a successful contest or giveaway, make sure to promote it heavily beforehand so that people are aware of it and have the chance to enter. You can promote it on your website and social media channels, as well as through email marketing if you have an existing list of subscribers. Make sure to clearly state how providing an SMS number will enter people into the contest or give them a chance to win prizes, so there is incentive for people to participate.
If you run a contest or giveaways regularly, you can even create loyalty among your subscribers by offering exclusive deals and discounts only available through text message. This will keep people engaged with your brand and encourage them to opt-in to your SMS marketing list even if they don’t win the original contest or giveaway.
6. Create a Sense of Urgency in SMS Marketing Campaign
When it comes to SMS marketing, one of the most important things you can do is create a sense of urgency. This will get people interested in your product or service and encourage them to sign up for your list.
There are a few ways you can create a sense of urgency:
1. Offer a discount: This is a great way to get people interested in your product or service. If you offer a discount for signing up for your SMS list, people will be more likely to do it.
2. Run a contest: People love contests and if you offer an incentive for signing up for your SMS list, they’ll be more likely to do it.
3. Offer something exclusive: If you offer something that’s only available to those on your SMS list, people will be more likely to sign up.
4. Be creative: There are endless possibilities when it comes to creating a sense of urgency, so get creative and come up with something that will work for your business!
7.Make it Easy to Join Your SMS Marketing List from Anywhere
No matter where your customers are, you should make it easy for them to join your SMS marketing list. If they’re at your store, put a sign-up sheet by the register. If they’re on your website, add a sign-up form to the home page or any other page where they might be interested in joining your list. And if they’re reading this blog post, there should be a sign-up form right below this sentence!
The important thing is to make signing up for your SMS marketing list as easy as possible. The easier you make it, the more likely people will be to do it. And the more people who join your list, the better results you’ll get from your text marketing campaigns.
Useful Resources : Best List Brokers | Cold Calling Lists | Investor Email Lists