Targeted Email Lists

Well, if you guessed that using laser targeted / niche specialty lead lists can play a huge part in their success rate, you would be absolutely correct. In fact, custom niche mailing lists are proven to increase response rates and return on investment multifold when compared to more general mailing lists modeled to only one broad category.

But What Exactly Are Specialty Lead Lists?

It’s okay – if you’re not familiar with specialty lead lists, don’t worry – that’s why we’re here to help!

So, what exactly is a specialty list? Well, by using multiple specific list definers, a niche specialty list overlays one set of targeted data over another (or even several different layers) to provide very custom super-targeted results.

Here are a few examples of how you might custom build a niche list to the precise requirements of your very own choosing:

• Doctors recently starting a private practice, with our targeted medical mailing lists.
• Soon to be parents expecting their first child.
• Graduates of a specific school (perhaps even by class year).
• Information Technology professionals working at a business with fewer than 100 employees.
• College graduate males under 30 years old, looking for a job.
• Financing qualified apartment dwellers ready to new homeowners.
• Get the idea? Specialty lists are more or less profiled and created exactly for your unique parameters.
• And remember, the more tightly targeted mailing lists are, the better ROI they will produce!