Mailing Lists

direct mail

THE VALUE OF PERSONALIZING YOUR DIRECT MARKETING LIST CAMPAIGN

Direct marketing has traditionally been about one-size-fits-all, one-way messaging focused on calls-to-action that produce a transaction or lead to a conversion. This type of marketing monologue can exclude emotionally connecting with consumers and subsequently, creating valuable experiences that increase your ROI. Creating dialogue and personalizing direct marketing leads campaigns can have resounding effects, as Holotrope explains. Achieving …

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international lists

HOW AN INTERNATIONAL MAILING LIST COULD HELP YOUR BUSINESS GO GLOBAL

The vast majority of businesses do not start out as global operations. In fact, many of them begin as small local businesses and stay that way – simply because it’s not always clear how to diversify internationally. But there are a number of very easy and effective ways to reach new clients no matter which country they …

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